The Sony Self-Fitting C10 OTC Hearing Aid is a do-it-yourself Hearing Aid developed in partnership with WS Audiology

A new over-the-counter hearing aid that you can buy online is the Sony OTC Hearing aids, the CRE-C10, an easy, do-it-yourself hearing solution for those with signs of mild to moderate hearing loss.  And we are here to help you as well.

Developed in partnership with WS Audiology, a large top manufacturer of hearing aids, this hearing device combines the best of audiology expertise with Sony’s trusted technology to deliver exceptional sound quality in a sleek, discreet design that’s virtually hidden in your ear.  The Sony CRE-C10 long battery life of 50 to 70 hours of everyday use, the CRE-C10 offers a compact, very high-quality sound to enhance your hearing and listening experience in every environment.

hearing & hearables

Sony CRE-C10 Self-Fitting OTC Hearing Aids – online

In Stock
SKU: 10003
Members Pay: $990
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More information when you purchase an Over-the-counter hearing aid online from Sony!

Sleek, discreet, and virtually invisible.

Thoughtfully designed to fit completely inside the ear canal, offering prescription-grade sound quality in a compact design that stays under the radar.

Customized hearing at your fingertips.

Easily set up and customize your OTC hearing aids with the Sony | Hearing control app with bass/treble and volume control right at your fingertips, sound quality is tailored to your preferences.

Prescription-grade sound quality.

Developed with Sony’s innovative technology to produce prescription-grade sound quality comparable to traditional hearing aids.

Made for your peace of mind.

FDA-registered medical device developed in partnership with WS Audiology.

Comfortable fit to your ears.

Find your ideal fit from one of four sleeve sizes designed to maximize comfort and ease.

Automatically adjusts to your surroundings.

Your OTC hearing aids automatically analyze, adjust, and optimize sound based on your surroundings to improve your listening experience in every environment—whether you’re out on a hiking trail or in a busy restaurant with loved ones.

Surround speech clarity.

With Ear-to-Ear Wireless Link, your hearing aids work together to produce effective, high-quality noise reduction and directionality that cuts through the noise to hear clearly from all directions.

Battery-powered for extended use.

Uses traditional size 10 batteries with up to 70 hours of continuous use so you can hear more for longer.

What’s in the box?

  • 2 hearing aids (L&R)
  • Protective Case
  • 6 Size 10 batteries
  • 4 sizes of ear tips, devices are pre-fit with small ear tip
  • Care Tools (cleaning brush, cloth)
  • User Guide, Safety, and Maintenance Information
  • QR code for a quick start and how to download the Sony | Hearing Control App
  • Warranty Card


Return Policy for OTC’s hearing aids purchased online from Hears Hearing & Hearables

Over-the-Counter hearing aids also follow their own return guidelines. Our website states you have two weeks to return any product back to us in its original packaging, however, the Sony OTC hearing aids will include a 45-day return policy per the manufacturer guidelines.

Sony OTC hearing aid Warranty

1-year warranty is included that covers repair, but not loss and damages.

  • The wearer can return the devices to their hearing care professional (us) for repair requests; we will follow current practices for getting devices repaired.
  • The wearer can also contact Sony for repair requests and Sony will support this, with proof of purchase, as long as the user is within the 1-year warranty.


Note: these hearing aids are not rechargeable or Bluetooth-compatible.


Read more about the Song OTC Hearing aids here!


  • Sony | Hearing control app – Use app on smartphone to personalize settings. Download app at Google Play and the App Store. Network services, content, operating system, and software are subject to terms and conditions and may be changed, interrupted, or discontinued at any time and may require registration.
  • Actual performance varies based on settings, environmental conditions, and usage.


Additional information

Weight 34 oz



Self Fit



Power Level

Mild, Mild-Moderate



Power Supply


Style of Hearing Aid

Completely-in-the-Canal, Invisible

45 Trial Period

45 Day Trial

Smart Phone Needed

Smart Phone Needed

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